Advertising/PR Agencies and Media Monitoring Companies

ViciDocs Enterprise Document Management System for Advertising /Public Relations Agencies and Media Monitoring Companies

ViciDocs Enterprise is a comprehensive multi-user Document Management System that helps Organizations to capture, store, organize, secure, index and search any documents that the organization deals with. Based on this core ViciDocs Enterprise DMS framework, Vicisoft Technologies has created a very powerful, tailor-made solution that is extremely relevant and useful for Advertising Agencies, Public Relations Companies (PR Companies), Media Houses, Media Monitoring Agencies and other organizations that are required to do a systematic Media Monitoring. Instead of force-fitting a DMS to these companies, Vicisoft has created a custom-built Industry Solution for the Advertising and PR industry that addresses all the core requirements of Media Monitoring as well as Analysis. The salient aspects of the ViciDocs PR Solution are:

1. Distributed Capture for capturing News Clips from various National and Regional Publications :
ViciDocs PR Version provides a powerful News Clip Capture module that can be used across multiple locations to capture news clips from various publications to a centralized repository. Apart from capture, the module lets users define core attributes like Publication Name, Edition, Date of Publication, headline, Page Number, Size of the clip (in Column-Cm or Sq Cm) etc.

2. Masthead Support:
The application creates a Masthead for all the clips stored with a set of standard attributes (like Publication, Edition, Date, Page Number, Author, Tone of the article etc.). In addition, The Ad Agency/PR Companies logo can also be burned onto the Masthead helping in branding and consistent communications.

3. Logical organization of News Clips:
Through a centralized administration module, the organization can define a logical structure (Industry-Category-Company definition) for storage of news clips. Further, there is also a provision to define relations between various companies (like Competition, Industry etc) so that the captured clips can be analyzed along these dimensions as well.

4. Automatic notifications and User Specific Dashboards:
The system can send automatic email notifications to the users mapped for a company giving the daily coverage of the company as well as the industry the company belongs to. In addition, a highly informative Dashboard is provided on the web interface showing the user the coverage summary for the company for a given date or week or month. The Ad Agency or the PR Company can provide access to this system to their end Clients as well.

5. Powerful Search and Retrieval Mechanism:
Users can search and retrieve the specific news clip they are looking for based on a number of criteria including the date of publication, publication/edition name, headline, content of the news coverage etc. The news clips can be viewed over the web interface. In addition there are lot of features to bookmark specific news clips or to even save the entire search criteria for future use.

6. Media Coverage Analysis and Reports:
The ViciDocs PR solution goes beyond simple archival and retrieval by providing powerful Analysis reports on the type of Media Coverage. Some of the standard reports provided are Share of Voice Report, Share of Voice By Region Report, Share of Voice by Media Type, Ad Value Report etc. These reports are presented using graphs and pie charts making the interpretation and analysis of media coverage extremely easy for the end Clients as well as the PR professionals. Some of the Sample Reports are:

7. Export Options and delivery by CD:
Apart from sending Email Notifications and delivery of news clips to end clients through a web interface, the ViciDocs PR also lets the users export the data for a specific company to a CD and deliver the details of entire coverage for a given month with clips, analysis (coverage vis-à-vis industry and competition, Ad Value). The PR Agency/Ad Agency can send this to their customers.

8. Key Benefits:
This solution helps in Archival of News Clips for future retrieval; Auto Notification on Clips; Clips become searchable on various criteria; Searchable CD; Self Branding, Option to provide a self service system to end Clients.